WORK | INNOVATION
Innovation is the buzzword of the century yet it feels so unattainable for many. There is no secret recipe or formula to achieve it but we can get a step closer if the process is democratized.
A project designed with and for Pillow® and verynice.
Creativity is one the most sought after soft skill but not everyone is looking to get better at it.
It seems like a skill only attributed to those who practice artistic inclined jobs when in reality it's a skill we use from the most ordinary of tasks to the most complex.
To not recognize it as such is shutting the door to opportunity and growth.
Where do good ideas come from?
A person in average has around 6200 thoughts a day. To transform a thought into an idea requires the brain to make unlikely associations between mental representations acquired by observation and past experiences. Following that train of thought then, we can say that everyone is creative.
But only those who actively train their creativity can grasp innovation, for like Steven Johnson once said, "innovation is like evolution" where ideas feed of time and experiences in order for the brain to make connections.
"I'm not a creative"
Whenever we ask in our workshops if they think they are creative, more than 90% of the participants believe they are not.
F U N F A C T:
Myth or Truth: One is that creativity cannot be taught.
False: It's a human capacity and as such it can be cultivated and refined.
Know more here.
What business idea comes to mind?
To better explain how creativity works and how it fuels innovation we ask you to connect the following :
Tip: Don't only think about each item as a whole, think about it's smaller parts to build your ideas