WORK | PRODUCT DESIGN
Born from concern over the future of food, this set of quirky characters accompany a young family throughout meals, encouraging them to explore food beyond their imagination.
The future of food is highly unpredictable for it's so closely linked to human cultural context and behavior.
Particularly our preference for certain types of food or meals have limited the offer found in the market and forced the disappearance of some agriculture heritage in countries like Colombia.
Are you a picky eater?
Picky eaters are individuals who consume an inadequate variety of foods through rejection of a substancial amount of food that are familiar and unfamiliar to them. In Colombia, the most common causes are:
Lack of culinary knowledge
Parent and peer pressure to eat
Feeding and parenting styles
Local and family food preferences
If you are smiling at this image, then you are guilty of witnessin a
F U N F A C T:
5 of 7 Colombians between 5 and 64 years old don't eat vegetables on a daily basis.
"When we eat, I have to seat right next to them with the tv on just so they can eat something"
Mother of a 6 and 3 year old girls
"I have a really tight schedule so when it comes to food and cooking,
I leave that to the maid"
Mother of a 4 year old boy.
"The eldest never wants to try new things so I just serve him what
I know he will eat"
Mother of a 5 and 3 year old boys.
Design a tangible story
Unfamiliar food as characters
Test the reward system
Eat under 30 minutes
Try a new food
A group of characters are brought to life to accompany a young family in the quest of exploring the exciting world of food.