Born from concern over the future of food, this set of quirky characters accompany a young family throughout meals, encouraging them to explore food beyond their imagination.

The future of food is highly unpredictable for it's so closely linked to human cultural context and behavior. 

Particularly our preference for certain types of food or meals have limited the offer found in the market and forced the disappearance of some agriculture heritage in countries like Colombia.

Are you a picky eater?

Picky eaters are individuals who consume an inadequate variety of foods through rejection of a substancial amount of food that are familiar and unfamiliar to them. In Colombia, the most common causes are:

  • Lack of culinary knowledge

  • Parent and peer pressure to eat

  • Feeding and parenting styles

  • Local and family food preferences

If you are smiling at this image, then you are guilty of witnessin a

picky eater.

F U N  F A C T

5 of 7 Colombians between 5 and 64 years old don't eat vegetables on a daily basis.

"When we eat, I have to seat right next to them with the tv on just so they can eat something"

Mother of a 6 and 3 year old girls

"I have a really tight schedule so when it comes to food and cooking,

I leave that to the maid"

Mother of a 4 year old boy.

"The eldest never wants to try new things so I just serve him what

I know he will eat"

Mother of a 5 and 3 year old boys.

Design a tangible story

Unfamiliar food as characters

Reward system





Test the reward system

Eat under 30 minutes

Try a new food

Eats autonomously

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A group of characters are brought to life to accompany a young family in the quest of exploring the exciting world of food.


A tangible story made into reality with a bit of imagination and quirky friends.

These friendly vegetables will grimace disapprovingly of picky eaters and encourage the brave ones to try new and unfamiliar food with a bright smile.



Fall in love with

local food

Each character represents locally sourced and healthy food that isn't frequently consumed.

Positive communication

The puppet acts as an interpreter

for parents thanks to the morphable

mouth which can be turned into a smile,

a frown or sad face, avoiding authorative voice.

Educational storytelling

Entertain and engage the child 

with a story: let their imagination

run wild.

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